Only 1 in 3 UK entrepreneurs is female: that’s a gender gap equivalent to 1.1 million missing businesses. If this wasn’t enough to highlight the need for change then the fact that self-employed women are the majority of the newly self-employed means there is an opportunity gap here for those requiring support and resources to build truly impactful and profitable businesses.

Meet Lara Sheldrake, social media strategist and creator of Found & Flourish, a female empowerment network, media, and events company. Hello Lara!

This week Anya & Tom chat to business leader Lara Sheldrake, about her company Found and Flourish and how she aims to empower women to start-up and grow their own businesses. Kicking it off with the big question… where do I start with setting up my business?! Trickling all the way down to the nitty gritty questions like marketing, monetisation, branding and all the bits in-between. Plus some blooming inspiring discussions all about self belief and knowing your value!

Lara Sheldrake, Founder of Found & Flourish shares her mission with @Underpinned. She talks about the importance of community, support for women in business and why she's on a mission to take her business global.

Without further ado, it gives us great pleasure to introduce our very first Printfluencer who has played a key role in supporting My Icon Story’s own founder Laura Lane. Thank you for being our first Printfluencer Lara. You absolutely rock!